While the movie industries across the country are still struggling to find the encouraging footfalls at the theatres, Tollywood has set the ball rolling for it since Sankranti. After Solo Brathuke So Better at the year beginning, the Telugu audience thronged the cinema halls to watch ‘Krack’, ‘Red’, ‘Master’ and even ‘Alludu Adhurs’ when they hit the big screens.
Even though ‘Krack’ emerged as the Sankranti winner and garnering huge collections at the box office, Vijay’s dubbed film ‘ Master’ is also making profits even after the mixed talk. Similarly, Ram Pothineni’s ‘Red’ which opened to full houses on the first day is gradually entering the ‘hit’ zone. And also it is the same with ‘Alludu Adhurs’ as well.
Hence, the festive season of Sankranti put the Telugu cinema’s business back on track. And it can be bettered if the Government removes restrictions on the theatre occupancy. Because the 100% occupancy will help the big-budget movies in a big way and will be encouraging the makers to release these big-ticket movies in theatres.
Due to the restrictions on occupancy, several big-budget movies of stars like Pawan Kalyan, Rana, Naga Chaitanya and etc are postponed to summer. It is expected that all the regulations will be relaxed by March or April so that these movies make hot business during the peak summer season.
Besides, the overseas market which is still lull due to the pandemic might also become normal within a couple of months.
Above all, the Telugu cinema lovers have given the much-needed confidence for the makers to go ahead with their plans with their support for the movies released for the Sankranti.