The OTT platforms gained momentum with the onset of the pandemic. So, the movie lovers who missed watching movies on big screens are depending hugely on these digital platforms. The theatres have opened earlier this year . But again, the second has pushed many to stay away from them. Hence, many are again relying on OTT platforms for entertainment.
On the other hand, many have launched OTTs and ATTs at regional level and several of them failed to takeoff. Meanwhile, AHA OTT launched in collaboration with star producer Allu Aravind and My Home Group only sustained in Telugu.
Now, another OTT is being launched in south by actress Namita. The actress who made her debut with ‘Sontham’ in Telugu is enjoying her married life with Veerendra Chowdary. She is starting the project with software engineer Ravi Varma and he is the Managing Director of the OTT.
Speaking on the occasion, Ravi Varma said that they encourage the new talent. The new platform will toe a unique path by showcasing short stories and movies based on true incidents. The first batch of content which will stream on Namita Theatre will soon be announced.